The design solution demanded a clean, modern aesthetic that seamlessly integrated with AppZen’s existing online presence and application interface. I developed a visual strategy that employed a contrasting colour palette to make icons and illustrations pop, effectively highlighting key application features and benefits. To immediately capture the attention of decision-makers, such as finance management teams, I incorporated oversized typography to emphasise critical data points related to cost savings and efficiency gains.

A crucial aspect of the design process involved in-depth competitive research and analysis of existing website analytics. This research revealed that, contrary to initial assumptions, the target audience of finance professionals was not deterred by detailed statistical information. In fact, they valued and relied on data-rich presentations. This insight led to the strategic inclusion of data tables and detailed visualisations within the infographic, providing credibility and supporting the claims of AppZen’s solutions.

Results

The resulting infographic proved to be a highly effective communication tool. It was successfully deployed by AppZen’s sales team to clearly and concisely present the value proposition of the AppZen platform, accelerating the sales cycle and improving client understanding. Furthermore, its prominent placement on the AppZen website provided users with a readily accessible, high-level overview of the platform’s features and benefits, enhancing user engagement and lead generation. The infographic effectively bridged the gap between complex financial technology and the visual communication preferences of its target audience, contributing to AppZen’s marketing and sales success.