To convey interconnectedness, I worked under the guidance of Aruba Networks’ creative director, who came up with the concept for the event branding by taking key elements from the event logo and deconstructing and then reassembling them into a layered, dynamic design. I took it from there, leveraging the initial package and adding depth and a sense of movement to each background.

Since the in-person sessions took place in Las Vegas, I integrated bold, vibrant imagery inspired by the city’s electrifying nightlife, bringing a sense of motion, excitement, and visual continuity to the virtual experience. The final designs not only activated Aruba’s brand but also fostered greater engagement among their technical audience, making the online sessions as immersive as the live event.