Breaking down network security
HPE Aruba Networking interactive ebook
The Challenge
In the highly competitive networking security market, HPE Aruba Networking needed an interactive brochure that would stand out and provide C-level executives with a quick, engaging way to identify the best solution adoption path for their organisation. The final piece needed to guide readers from a high-level overview to a clear, compelling call to action.
Solutions and Outcomes
Following HPE’s recent brand refresh, I was tasked with applying the updated brand guidelines in a fresh, modern way to create an engaging and interactive learning experience.
For the imagery, the focus shifted from showcasing devices and screens to highlighting human connection — showing people interacting with each other or directly engaging the viewer to create a more relatable, approachable feel.
Complex networking concepts were distilled into easy-to-follow diagrams positioned after the introductory sections to maintain clarity and flow. Interactive links were embedded throughout the brochure to help users navigate seamlessly and take action, such as learning more or scheduling a sales meeting.
The brochure received positive feedback from HPE’s field marketing team, driving strong engagement. A second version was later developed to target a related market segment, reinforcing the success of the initial approach.
