Coaching the health and wellbeing coach
Health and wellbeing lifestyle coaching service WordPress website design
The Challenge
Richard, a respected NHS doctor with a strong community reputation, approached me to help him establish his new venture as a health and wellbeing coach. His goal was to offer services both to individuals on a one-to-one basis and to organisations looking to provide wellbeing support as an employee benefit. While Richard had a wealth of expertise to offer, this shift into a new, more personalised area of practice required building credibility and trust with a new audience.
Solutions and Outcomes
One of the biggest challenges was a lack of suitable visual assets to reinforce the messaging. Since Richard’s services were highly personal, establishing an immediate sense of trust and connection was critical to converting site visitors into clients.
To address this, I recommended hiring a lifestyle portrait photographer to create a series of authentic, natural images of Richard in relaxed settings. These images were used as full-bleed visuals across key pages to create an immersive experience and visually communicate Richard’s approachable and trustworthy nature. The photos reflected a balanced, aspirational lifestyle — reinforcing Richard’s own wellbeing journey and his ability to guide others through theirs.
For the design, I used a warm, earthy colour palette inspired by natural remedies and relaxation to evoke calm and balance. A clean, modern typeface was paired with a script accent font to reflect the personal, human touch that Richard offers his clients. The site structure focused on simplicity and clarity, making it easy for visitors to understand Richard's services and take action — whether booking a consultation or subscribing to his programme.
Richard has received glowing feedback from clients and peers on the site’s professional yet welcoming design. This WordPress website has helped him confidently position his personal brand and establish credibility in the health and wellbeing space.
